In response to local complaints about tourist misconduct, Jeju police have introduced guidelines for foreign visitors to promote proper behavior and understanding of South Korean culture. The initiative aims to mitigate issues such as littering and public disturbances, as the island experiences a surge in tourism.
Jeju Island Issues Tourist Behavior Guidelines Amid Increasing Visitor Numbers

Jeju Island Issues Tourist Behavior Guidelines Amid Increasing Visitor Numbers
Jeju Island authorities respond to rising tourism-related complaints with new guidelines for foreign visitors, emphasizing cultural awareness and compliance.
Police in Jeju, South Korea, have launched a novel initiative aimed at educating foreign tourists about appropriate conduct while visiting the increasingly popular holiday destination. For the first time, the Jeju Police Agency has printed and distributed guidelines in Korean, English, and Chinese, stressing the importance of respectful behavior amidst a growing influx of visitors.
The decision to release these guidelines comes after community members expressed concerns regarding various disruptions caused by tourists, such as littering and allowing children to defecate in public areas. Akim Su-young, the head of the Jeju Police Agency, noted that the intent of the guide is to “prevent misunderstandings due to language and cultural differences and improve foreigners' understanding of Korean culture and laws."
In the peak summer season, Jeju attracts millions for its stunning natural landscapes, recreational activities, and shopping experiences. So far this year, the island has welcomed around seven million tourists, primarily hailing from China, significantly boosting the local economy, which saw over 9 trillion won of spending from foreign visitors in 2024.
The guidelines outline “minor offenses” that can incur fines, including smoking in prohibited areas, littering, jaywalking, disordered behavior, and various forms of public indecency. While first-time offenders may receive a warning, repeat offenders could face fines of up to 200,000 won (approximately $143 or £106).
Jeju's measures reflect a broader trend across global tourist hotspots grappling with over-tourism challenges. Other regions in Asia, such as Japan, have taken similar steps to manage tourism impacts, with towns introducing restrictions to preserve local culture and environment.