As Meghan Markle prepares for the release of her new Netflix series, opinions are split on her move back to lifestyle content and its implications for her future brand.
**Meghan Markle's New Netflix Series: A Risky Rebrand Amidst Controversy**
**Meghan Markle's New Netflix Series: A Risky Rebrand Amidst Controversy**
The Duchess of Sussex's lifestyle show sparks debate about authenticity and public reception.
In anticipation of her new eight-part series, *With Love*, set to premiere on January 15, Meghan Markle presents a picture of domestic bliss, showcased in the show's trailer where she is seen picking flowers, slicing vegetables, and baking cakes. This shift towards a "trad wife" persona, reminiscent of 1950s homemakers, raises eyebrows, especially for those familiar with her previous identity as a Hollywood actress and feminist figure. PR professional Chloe Franses describes this transformation as “authentic,” while media relations expert Alex Silver critiques it as "tone deaf."
The couple's latest venture seems to signal an intent to carve out individual brands. Since stepping back from royal duties in 2020, Meghan and her husband, Prince Harry, have collaborated on various projects. However, experts, including Pauline Maclaran, a professor at Royal Holloway, suggest that this new series may allow each of them to develop separate earning channels, enhancing their visibility and success.
Meghan's new direction also reflects a distancing from her royal past. Unlike earlier interviews and books that referenced their royal history, *With Love* focuses on lifestyle and wellness—territory Meghan previously explored through her lifestyle blog, The Tig, which she operated before her marriage. The blog featured advice on beauty, diet, fashion, and relationships, drawing a parallel to her latest endeavor.
The return to lifestyle content has been met with skepticism. Some argue that Meghan should engage with more pressing global issues rather than focusing on personal pursuits. The couple has faced challenges with previous business endeavors, including a high-profile contract with Netflix and a partnership with Spotify that ended due to low audience engagement.
Despite criticisms, royal expert Victoria Murphy believes the show will attract initial viewership, yet questions persist about sustaining audience interest and building a lasting brand outside royal affiliations. Frances points out the potential appeal to certain demographics, particularly American mothers.
Meanwhile, the public's divided opinion is evident in the social media responses to the trailer. Detractors describe the project as superficial while supporters view it as a refreshing return for Meghan. As the show approaches its premiere, the reactions may reinforce existing perceptions of Markle, influencing her public image moving forward.
Ultimately, the success of *With Love* could determine Meghan's positioning in the media landscape and her approach to reality away from royal constraints.
