The ongoing success of "Gomorrah" has left many residents of Naples feeling typecast as criminals, frustrating local business owners who wish to highlight the city's other attributes as tourism flourishes.
Neapolitans Push Back Against Continuous Stereotyping in 'Gomorrah' Series

Neapolitans Push Back Against Continuous Stereotyping in 'Gomorrah' Series
As yet another spinoff of "Gomorrah" begins filming in Naples, locals express frustration over persistent negative portrayals of their city.
In a city increasingly known for its vibrant culture and improving reputation, the continuous production of the "Gomorrah" series has sparked discontent among some Neapolitans. A recent banner hanging in a crowded alley declared, “Naples doesn’t support you anymore,” directly confronting the filming of “Gomorrah: Origins," which explores the crime syndicate's roots in Naples' gritty Spanish Quarter during the 1970s.
Historically rooted in the acclaimed nonfiction book by Roberto Saviano, "Gomorrah" has become a defining cultural narrative associated with Naples. The initial show, which debuted in 2014, witnessed immense success and spawned additional films and series, shaping perceptions of the city alongside its well-documented crime struggles.
Gennaro Di Virgilio, a local business owner, represents the sentiments of many when he states: “Basta,” expressing his fatigue over the city's portrayal as solely a hub for organized crime. While Naples has made strides in tourism, attracting visitors with its rich history and cuisine, the relentless connection to “malavita” looms large in cultural narratives.
Despite the promising uptick in tourism, where visitors are drawn to Naples' authentic experiences, the tendency to label the city through the lens of crime remains a source of frustration. As Di Virgilio indicates, the significance of the city's identity is often overshadowed by "Gomorrah," and locals long for a narrative that embraces their multifaceted culture. Critics assert that these portrayals not only skew perceptions but derive economic benefits from the same narrative that many feel traps the city in a cycle of negativity.
The tension underscores a broader discussion around artistic representation and its impacts on social identity, pushing Neapolitans to advocate for a richer dialogue that encompasses their diverse communities beyond depictions of crime. While shows like "Gomorrah" continue to attract global viewers, the voices of those living in Naples become increasingly significant in shaping the narrative associated with their home.