**The End of "De Minimis": Shoppers and Businesses Brace for Impact**

The removal of the "de minimis" rule by President Trump has sparked panic among online shoppers while businesses brace for increased operational costs and potential failures.

Earlier this year, Deborah Grushkin, an online shopping enthusiast from New Jersey, experienced a sudden wave of panic after President Trump announced the end of the "de minimis" rule, which allowed imports from China valued under $800 to avoid tariffs. Inspired by concerns for traditional retailers, this policy shift has been a long-discussed topic in Washington, fueled partly by the rise of companies like Shein and Temu. In light of these changes, e-commerce brands and consumers are preparing for a tumultuous transition involving higher prices and potential shortages.

With the deadline approaching, Grushkin made a last-minute purchase totaling $400, hoping to capitalize on her shopping habits before costs soared. "I felt like maybe it was my last sort of hurrah," she lamented. This exemption, which has surged in use over the last decade, has allowed billions of packages to enter the U.S. tariff-free—yet it has also become a point of contention for lawmakers who assert that the system has been abused.

As the economic impacts ripple through society, consumers like Krystal DuFrene are already feeling the effects. A Mississippi retiree reliant on disability payments, she expressed frustration over soaring prices on items from platforms such as Temu. "I don't know who pays the tariff except the customer," she stated, emphasizing that these changes disproportionately affect low-income individuals.

Economists estimate that removing the de minimis exemption could result in over $10 billion in new costs, impacting primarily lower-income households. As she explained, the situation feels like the "end of an era" for easy and affordable access to diverse products. Gee Davis, a 40-year-old author, echoed this sentiment, which underscored a belief that such regulations would benefit large retailers at the expense of everyday consumers.

As the market adapts to these new rules, companies such as Indochino and other mid-sized brands voiced deep concerns over their viability, warning of immediate threats and impending job cuts. "The speed at which everything is happening is too fast for businesses to adjust," said Steven Borelli, CEO of CUTS, reinforcing that many smaller American firms might not survive the shifting landscape.

While Customs and Border Protection affirm that enforcement mechanisms remain intact, critics argue that enforcement may prove complicated. As new tariff regulations loom, shoppers and e-commerce businesses brace themselves for significant shifts that may alter the fabric of how consumers engage with the global marketplace.