After a TV host's sexual assault allegations surfaced, resulting in his retirement from Fuji Television, over 75 major companies have ceased advertising with the broadcaster, highlighting escalating repercussions of the MeToo movement in Japan.
MeToo Movement Triggers Widespread Boycott Against Japanese Broadcaster
MeToo Movement Triggers Widespread Boycott Against Japanese Broadcaster
The resignation of a prominent TV host following sexual assault allegations leads to an unprecedented advertising boycott by major corporations in Japan.
The recent fallout from accusations levied against a well-known Japanese TV host has reverberated through the nation, predominantly affecting the broadcaster involved. It began with revelations from a tabloid alleging that the ex-boy-band member had resorted to hush money to cover up wrongdoing that later escalated into serious sexual assault allegations. The public response was swift and unforgiving towards both the accused and Fuji Television, the network that employed him.
In a dramatic turn of events, the host announced his retirement, but the damage had been done. In retaliation, a monumental boycott ensued as corporate giants like Toyota, SoftBank, and the Japanese arm of McDonald's collectively withdrew their advertisements, rendering the broadcaster devoid of commercial content—an unprecedented occurrence. Their ad blocks were replaced entirely with unpaid public service announcements, signaling deep discontent within the business community towards how the situation was managed.
"We will stop placing ads until a thorough investigation is completed and accountability is established," asserted Takeshi Minakata, president of Kirin beverage company, emphasizing their commitment to human rights. This stern response reflects a growing indifference to sexual misconduct showcased in a prior scandal involving a prominent talent agency, where sexual abuse claims against its founder went unaddressed for decades.
The vigorous response from both the corporate sector and the public illustrates a shifting cultural landscape in Japan towards an intolerance for systemic sexual misconduct, fueled by an ever-growing MeToo movement. As this unprecedented boycott continues, Fuji Television faces immense revenue loss, possibly impacting how other entertainment and media companies approach similar issues in the future.
