The film's soundtrack has even made it into the top 10 of the Billboard 200, marking the highest debut for a soundtrack this year. The song "Golden" is set to be released as an official single via Republic Records, and Netflix is pushing it for awards consideration. Following the escapades of the all-female band Huntr/x, the storyline reveals their secret life as demon hunters, using their music to defend fans against supernatural threats. Their analog band, the Saja Boys, is portrayed as demon characters tasked with stealing the souls of Huntr/x's devotees.

Produced by Sony Pictures Animation and directed by Maggie Kang and Chris Appelhans, "KPop Demon Hunters" features contributions from notable producers like Teddy Park, known for his work with Blackpink, and BTS collaborator Lindgren, which might explain its impressive reception.

The film's success coincides with BTS's much-anticipated return to the music scene, as they announce plans to launch a new album and tour following their members' military service. Meanwhile, Blackpink gears up for their inaugural all-stadium world tour, promising new music to their fans.

As the landscape of K-pop continues to evolve, this unexpected success story raises questions about the blending of animation and music and its impact on the industry's giants.