Bad Bunny's Super Bowl Half-Time Show: A Cultural Showdown

Sat Feb 07 2026 07:28:56 GMT+0200 (Eastern European Standard Time)

As Puerto Rican superstar Bad Bunny prepares for his unprecedented Super Bowl performance, opinions diverge on the cultural and political implications of his presence on the world's biggest stage.

Bad Bunny, the world’s most streamed artist, is set to headline the Super Bowl half-time show, sparking discussions about his significant political voice and the controversies surrounding his selection. With his performance seen as a platform for unity amid political division, reactions span from advocates hopeful for a cultural celebration to detractors decrying his stance on U.S. immigration policy. The event promises to highlight deeper cultural narratives, making it a pivotal moment for both Bad Bunny and the NFL.

Two American football teams - the Seattle Seahawks and New England Patriots - will vie for the championship title on Sunday during Super Bowl LX. But mid-game there's a separate, equally high-profile battle brewing: a culture war.

Puerto Rican superstar Bad Bunny, who has been tapped as the show's headliner, has attracted an unprecedented level of criticism for his outspoken opposition to US immigration policy - with some even calling for his deportation, even though he is a US citizen.

It's not exactly new. Half-time performances have a history of sparking controversy - from Janet Jackson's infamous wardrobe malfunction in 2004, to the live debut of Beyoncé's Black Lives Matter anthem Formation in 2016.

But this year's show ignited debates before Bad Bunny - the most streamed artist in the world, who primarily performs in Spanish - even took the stage.

Republicans balked at his politics, with an Alabama senator dubbing it the woke bowl. US President Donald Trump called Bad Bunny's selection absolutely ridiculous, and the Speaker of the House summed it up as a terrible decision.

The pushback even sparked a competing half-time event from conservative organisation Turning Point USA, which will air an All American counter-programme during Bad Bunny's set that will be headlined by Trump ally Kid Rock.

With tens of millions expected to tune into the performance, what Bad Bunny will do in front of the crowd is anyone's guess.

At a press conference on Thursday, the 31-year-old hinted that his performance would be more about unity and healing than spreading division.

I know that the world is gonna be happy at this Sunday, and they're gonna have fun, and they're gonna dance and they're gonna have a good time, he said.

Bad Bunny has reiterated his commitment to amplifying discussions surrounding social justice issues, demonstrated recently when he addressed immigration matters during his Grammy acceptance speech.

We're not savage. We're not animals. We're not aliens. We are humans and we are Americans, he said onstage in English.

Cultural impact is a significant aspect of Bad Bunny’s performance, as his presence is seen as a representation of Puerto Rican pride and a challenge to mainstream narratives regarding what it means to be American.

Experts expect something unexpected from Bad Bunny, highlighting the anticipation that his set will delve into themes of identity and resistance.