Google Abandons Diversity Goals Amid Corporate Policy Review

Thu Feb 20 2025 22:02:01 GMT+0200 (Eastern European Standard Time)
Google Abandons Diversity Goals Amid Corporate Policy Review

In a shocking move, Google is the latest major corporation to drop its diversity recruitment targets, a decision reflecting broader trends among US firms facing legislative and social scrutiny.


As the political landscape shifts, major corporations like Google have reevaluated their commitment to diversity, equity, and inclusion (DEI) practices.

Google has become one of the prominent US corporations to withdraw its commitment to diversity recruitment targets, according to reports from BBC News. The decision aligns with a broader trend as many major firms, including Meta, Amazon, and Walmart, also retreat from previously established diversity policies. Google’s decision, part of a review of its corporate policies, indicates a shift in the tech giant's previously expressed commitment to DEI initiatives that gained traction after George Floyd's murder in 2020.

This reversal follows increasing pressure from political figures, particularly former President Donald Trump, who criticized DEI initiatives and has been vocal about discontinuing them in federal agencies. A spokesperson for Google stated their dedication to creating an equitable workplace but acknowledged the need to adjust policies in light of recent court decisions and executive orders.

Previously, Google pledged between 2021 and 2024 to weave DEI into its corporate fabric, with CEO Sundar Pichai setting a five-year goal aimed at boosting the representation of underrepresented groups in leadership positions. Despite a reported increase in Black leadership at Google, the latest investor report omits previous declarations affirming their commitment to diversity.

Apple remains a notable exception in this movement, recently advocating for its DEI policies despite proposed setbacks. Meanwhile, companies like Target, which has faced backlash over its diversity strategies, also announced they would eliminate their DEI goals, further illustrating the escalating backlash against diversity initiatives in corporate America.

The changing climate surrounding DEI policies underscores a significant shift in corporate priorities and the influence of political narratives on business practices. Corporations must now navigate a complex landscape of social expectations and political pressure as they determine the best path forward regarding diversity initiatives.

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