**Businesses Brace for Impact as Trump Plans New Tariffs**

Mon Dec 23 2024 14:31:41 GMT+0200 (Eastern European Standard Time)
**Businesses Brace for Impact as Trump Plans New Tariffs**

**As Trump proposes fresh tariffs on imports, companies scramble to adapt their supply chains and pricing strategies to mitigate potential economic fallout.**


**Small businesses and major corporations are responding to tariff threats with urgency, anticipating higher costs and supply chain disruptions as they navigate a shifting trade landscape.**

Companies across the United States are ramping up efforts to prepare for the anticipated economic impact of newly proposed tariffs by Donald Trump, should he be re-elected. Handbag designer Sherrill Mosee of MinkeeBlue, a Philadelphia-based firm, illustrates the precarious position many small businesses find themselves in. Originally content with their order of 2,700 bags, the anxiety triggered by Trump's re-election has now prompted Mosee to expedite shipping from her Chinese manufacturer.

Trump has promised to enact tougher tariffs on imports from key trade partners, including a 25% levy on goods from Canada and Mexico and an additional 10% on those from China. This announcement has intensified the urgency among businesses to adjust their strategies in order to mitigate potential losses. Some analysts suggest that these threats might be more about gaining leverage in broader negotiations on immigration and drug policy rather than a definitive course of action.

Nevertheless, the rhetoric surrounding tariffs has already sparked economic activity as businesses evaluate options, not only in potential cost increases but also in possible shortages resulting from hoarding. Companies such as Steve Madden and Stanley Black & Decker have publicly disclosed their plans to relocate manufacturing from China and have begun discussions on price increases for their products, respectively. Similarly, experts like Wendy Edelberg highlight that even the uncertainty regarding tariff enforcement could weigh heavily on economic growth.

Trump's tariff policy aims to bolster American manufacturing and create jobs; however, past implementations of such tariffs often led to unintended consequences. For instance, Martin Pochtaruk, CEO of Canadian solar panel manufacturer Heliene, recounted how tariffs imposed in 2018 nearly devastated his business. He noted the shift towards US-based manufacturing has become necessary in this volatile trade environment, even as key raw materials remain heavily reliant on imports.

Economists caution that while tariffs may provide temporary protection, they have historically led to increased prices for consumers without significantly boosting employment. With a projected cost of up to $78 billion in additional expenses for US consumers if Trump's proposals materialize, the potential for widespread price hikes becomes a significant concern. For example, everyday goods like toasters and athletic shoes could see price increases of over 20%.

Despite any positive economic rhetoric, the clash between Trump’s tariff strategies and his promises to lower consumer prices presents a dilemma. Analysts like Viktor Shvets argue that fears surrounding financial market disruptions may curtail the most extreme tariff proposals. However, for small business owners like Mosee, the looming uncertainty could pose an existential threat as they seek partners and alternative suppliers.

As companies work through stockpiling inventory, shifting production locations, and recalibrating pricing strategies, the broad impacts of Trump's tariff threats are evident. The challenges ahead for small business owners, in particular, paint a picture of anxiety and a struggle for survival in an unpredictable trade landscape.

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