Margret Chola, an 85-year-old grandmother from rural Zambia, is redefining beauty and style in her "Granny Series" launched by her fashionista granddaughter Diana Kaumba. This initiative not only highlights intergenerational bonds through fashion but also serves as an inspiration for many, proving that age is no obstacle to creative expression.
From Farm to Fashion: Zambia's Legendary Glamma Inspires a New Trend
From Farm to Fashion: Zambia's Legendary Glamma Inspires a New Trend
An 85-year-old Zambian grandmother, known as "Legendary Glamma," transcends age stereotypes to become a global fashion phenomenon through her granddaughter's creative collaboration.
In rural Zambia, an 85-year-old grandmother has captured hearts and gained significant attention as a fashion icon, all thanks to her granddaughter's creative idea. Known on social media as "Legendary Glamma," Margret Chola now boasts 225,000 followers on Instagram, where she shares vibrant and playful fashion photographs that challenge conventional notions about aging and beauty.
The "Granny Series," founded in 2023 by her granddaughter, stylist Diana Kaumba, emerged during a poignant visit to Zambia meant to commemorate the anniversary of her father's death— a man who inspired her passion for stylish living. On that visit, Diana had many outfits that went unworn; she proposed to Margret that they swap styles. “I wasn’t doing anything at the time, so I just said: 'OK. If that's what you want to do, let’s do it—why not?'” Margret recalled.
Ms. Kaumba aimed to blend high fashion with the natural beauty of their home, often capturing Margret in vivid attire against the backdrop of a rural farm. Their styles reflect a maximalist-chic aesthetic, combining eye-catching accessories that echo Margret's roots and personality.
Since its inception, the series has grown into a viral hit, particularly after a memorable shoot featuring Margret in a red Adidas dress, completing her ensemble with bold jewelry and a sparkling crown. Margret expressed her surprise at the global affection she has received, saying, “I didn’t know I could make such an impact at this age.”
Diana's efforts show how fashion can bridge generational gaps and foster deeper connections. As she highlights different facets of their cultural background and intertwines vibrant clothing, the series also educates followers about the challenges faced by the elderly in rural communities, advocating against the stigmas associated with aging.
Margret, who reflects on her challenging life stories, hopes that her newfound fame inspires others to embrace their authentic selves. “Live your life and not worry about being judged by society,” she advises. Her dynamic journey from a modest life filled with hardships to becoming a celebrated figure serves as a reminder that creativity and resilience have no age limit.
Diana aims for the Granny Series to serve as a message of empowerment, encouraging people to cherish their elders and foster connections. As the duo's story continues to inspire many, several granddaughters have sought Diana's styling to celebrate their own grandmothers, thereby amplifying the impact of this unique series.
Ultimately, Margret's evolution from an anonymous grandmother to a global fashion icon showcases an inspiring narrative about self-expression, love, and the timeless bond between generations.
