Donatella Versace Announces Departure as Creative Director of Iconic Fashion House

In a transformative move, Donatella Versace has decided to resign from her position as creative director at Versace, a role she has held since 1997. Her tenure at the helm of the fashion house began in the wake of her brother Gianni Versace's tragic murder, positioning her to carry on his legacy through numerous successful fashion campaigns and innovative designs that extend beyond apparel, including hotels and automobiles. At age 69, Donatella's departure marks a significant shift in the company’s trajectory.

Dario Vitale, previously the design director at Miu Miu, has been appointed as her successor, while Donatella transitions to a new role focused on philanthropy and brand ambassadorship. This change comes amidst rumors that the Prada Group may be interested in acquiring Versace from Capri Holdings, the entity that purchased the brand for €2 billion in 2018.

Capri Holdings acknowledged the thoughtful nature of this succession plan and recognized Donatella's invaluable contributions to the brand’s global success. In her farewell message posted to Instagram, she expressed gratitude for the opportunity to honor her brother’s legacy, emphasizing her commitment to mentoring future designers. Known for dressing numerous A-list celebrities and creating iconic looks, including Jennifer Lopez's famous jungle dress and Michelle Obama's state dinner gown, Donatella’s influence on fashion is undeniable.

Since its founding in Milan in 1978, the Versace brand has represented a significant portion of Capri's projected 2024 revenue, highlighting the critical role it plays in the broader fashion landscape. As the company ushers in a new chapter, the industry will be watching closely to see how Dario Vitale's vision shapes the future of Versace.