The recent sharing of experiences by Dr. Celiwe Ndaba regarding financial exploitation in her marriage has led to widespread discussions in South Africa about financial abuse. This issue, often overlooked, reveals how successful women may still fall victim to manipulative relationships, shedding light on the deeper societal challenges of patriarchy that persist despite their professional advancements.
A Surge in Dialogue: Challenging Financial Abuse in South Africa

A Surge in Dialogue: Challenging Financial Abuse in South Africa
Dr. Celiwe Ndaba's revelations spark a nationwide discourse on the often unnoticed financial abuse within relationships, highlighting issues of patriarchy and control.
In South Africa, a compelling dialogue is taking shape around the topic of financial abuse, following the revelations of a young doctor, Dr. Celiwe Ndaba, who has opened up about her experiences of financial exploitation by her estranged husband. Through a series of impactful TikTok videos, Ndaba discussed how despite having a successful career in medicine, she felt trapped in a toxic relationship, funding her husband’s aspirations—particularly his desire for luxury vehicles like a Mercedes Benz.
The ordeal began when Ndaba took out loans for her husband, a decision she later deemed the "worst" of her life, immensely stressing her family’s finances. Her appeal to her husband to transition to more modest means of transport was met with resistance; he accused her of attempting to emasculate him. Since going public, Ndaba has reverted to her maiden name and has gained significant social media traction as followers resonate with her experiences.
A key aspect of her message is that financial abuse can affect women beyond the bounds of educational background or socio-economic status. Many survivors, including a university lecturer who requested anonymity, recounted similar stories of financial ruin stemming from their abusive relationships. This lecturer highlighted her struggles against a partner who misrepresented his qualifications and repeatedly burdened her with debts that led to her financial downfall, all while enduring physical and emotional abuse.
Legal experts like Bertus Preller clarify that financial abuse is legally recognized in South Africa as economic abuse under the Domestic Violence Act, which encompasses actions like withholding money or meddling with shared resources. Preller emphasizes that as South African women ascend to higher professional roles, they paradoxically become more susceptible to exploitation due to the prevailing patriarchal norms that dictate male dominance in domestic settings.
Somila Gogoba, a legal financial expert, elaborates that financial abuse runs deeper than mere economic control; it's often rooted in psychological motives that leave victims feeling trapped and worthless. Research has shown that women who earn more than their partners frequently face elevated risks of violence, which is often exacerbated by cultural beliefs that undervalue their contributions.
Addressing the challenges of middle-class women, sociologist Nombulelo Shange states that many face a "double patriarchy," battling both traditional roles at home and modern expectations in the workplace. Women who support their husbands financially also risk being seen as threatening figures in an established gender dynamic, which can escalate domestic tensions.
The response from social media communities has been overwhelmingly supportive, as women share stories of their own experiences with financial abuse and the extensive psychological toll it can take. Conversations have emerged on shared platforms about deceptive practices, such as women allowing their male partners to appear as if they are treating them financially in social settings.
Both Ndaba and the female lecturer echoed the importance of open communication in relationships, urging young women to discuss financial matters candidly with potential partners. Experts agreed on precautionary measures such as maintaining separate bank accounts and monitoring finances closely to safeguard against potential exploitation.
In summary, Dr. Ndaba’s frank discussions have ignited a much-needed conversation on financial abuse in South Africa, revealing the societal contradictions women face as they strive for professional success while often battling oppressive relationship dynamics. The collective voice of women sharing their stories is becoming a powerful call to action, advocating for awareness, education, and change regarding financial exploitation in modern relationships.