NewJeans, a five-member group that recently attempted a rebranding under NJZ, engaged in a conflict with Ador following allegations of mistreatment by the label, stemming from a series of events that began in August 2024. This conflict intensified when they accused Hybe, Ador's parent company, of compromising their career by removing their mentor, Min Hee-Jin. Following that, they issued an ultimatum aligning their future with Min's return—a request the company did not fulfill—leading to the group voicing various complaints about their treatment and management.

The court's recent decision declared that NewJeans could not substantiate their claims that Ador failed to uphold their contractual responsibilities. Meanwhile, legal representation for the band insists that the group will challenge this ruling as they strive to regain autonomy over their career paths. One member, Hanni, also brought to light alarming allegations of workplace harassment while associated with the label.

In a heartfelt statement made by each member during their Hong Kong concert, they expressed the emotional weight of their decision to pause future engagements, highlighting their commitment to protect their rights and values. After their performance, they revealed this was a precautionary measure to facilitate a stronger return in the future.

While Ador expressed regret over the performance conducted under an alternate name, they reiterated their commitment to adhering to their contract and supporting the group through this tumultuous period. As one of K-Pop's rising stars and a major global selling act, the developments surrounding NewJeans raise critical questions about the treatment of artists in the industry, placing a spotlight on the balance of power between artists and record labels.