The traditional British pairing of strawberries and cream has taken a new form with M&S's introduction of a strawberries and cream sandwich. While the unusual combo may raise eyebrows in the UK, it finds roots in Japan's popular fruit sandwiches known as "furutsu sando." As food cultures increasingly blend, this sandwich prompts questions about the essence of a sandwich and invites culinary exploration.
The Adventure of Strawberry Sandwiches: A Japanese Treat Takes the UK by Storm
The Adventure of Strawberry Sandwiches: A Japanese Treat Takes the UK by Storm
M&S introduces a unique strawberries and cream sandwich inspired by Japanese "fruit sandos," sparking debate on the definition of a sandwich.
The quintessential British pairing of strawberries and cream has evolved in an unexpected way with the recent launch of a strawberries and cream sandwich by M&S, made from strawberries, whipped cream cheese, and sweetened bread. This product draws inspiration from the Japanese "furutsu sando," a popular dessert that has recently gained traction on social media and among food enthusiasts worldwide. M&S claims the sandwich quickly became a best-seller within days of its arrival on the shelves.
In Japan, fruit sandwiches have been a popular indulgence for some time, often found in convenience stores and bakery cafes. These sandwiches typically consist of fluffy white bread, often sweetened, filled with whipped cream and a variety of fruits, predominantly strawberries or clementines. As a chef from London’s Koya restaurant mentions, these visually appealing creations not only taste delightful but also provide a unique contrast in textures, emphasizing the playful nature of the dish.
While the idea of a fruit sandwich may seem peculiar at first glance, the concept of pairing fruit with bread is more prevalent in the UK than one might think. From nostalgic banana and jam sandwiches to more contemporary blends like coronation chicken with dried apricots, the boundaries of what constitutes a sandwich are often blurred. The Oxford English Dictionary defines a sandwich as two slices of bread containing a filling, yet many question its rigidness in defining culinary boundaries.
The evolution of the sandwich continues globally, inviting diverse interpretations. Various international offerings introduce exciting flavors; take for example the Vietnamese bánh mì with savory meats, the gooey French croque monsieur, or the shrimp-filled New Orleans po' boy. These sandwiches highlight culinary creativity that transcends traditional notions of fillings and bread types.
The introduction of Japan's strawberries and cream sandwich in the UK not only serves as a delicious culinary twist but also ignites discussions about the essence of sandwiches in different cultures. As food enthusiasts explore this unique fusion, it opens up conversations on experimenting with flavors and textures, underscoring the importance of cultural exchange in the culinary world.
