Willy Chavarria's collaboration with Adidas is under scrutiny for cultural appropriation, sparking backlash from Mexican authorities and highlighting the ongoing issues of respecting Indigenous cultures in fashion.
Adidas Designer Apologizes for Cultural Appropriation Controversy
Adidas Designer Apologizes for Cultural Appropriation Controversy
Designer Willy Chavarria issues an apology for his Adidas shoe inspired by traditional Mexican huaraches.
Fashion designer Willy Chavarria has found himself amid controversy following the release of the Oaxaca Slip-On shoes in collaboration with Adidas Originals. The shoes, inspired by the traditional Mexican huaraches created by Indigenous artisans, faced criticism for allegedly appropriating cultural elements without proper acknowledgment or credit.
Public discourse intensified after Mexico's President Claudia Sheinbaum condemned the footwear at a press conference, emphasizing the ongoing trend of larger companies capitalizing on Indigenous designs without proper consultation. Sheinbaum stated, "Big companies often take products, ideas, and designs from Indigenous communities," highlighting the need for legal action to protect these communities.
In response to the backlash, Chavarria released a heartfelt statement expressing his regret for not working collaboratively with the Oaxacan artisans. He acknowledged the importance of recognizing the cultural significance of Oaxaca and emphasized the need for respect towards Indigenous peoples and their traditions. Chavarria noted, "This falls short of the respect and collaborative approach that Oaxaca, the Zapotec community of Villa Hidalgo Yalalag, and its people deserve."
Mexican authorities reported that Adidas has reached out regarding a potential meeting to discuss reparations for the impacted Indigenous communities. Reports indicate that a letter from Adidas emphasized the company's appreciation for the cultural wealth of Mexico's Indigenous populations, in light of the criticisms surrounding the slip-on shoes.
While promotional content related to the shoes has been removed from both Adidas and Chavarria's social media, this incident brings to light the ongoing challenge of ensuring ethical practices in the fashion industry, especially with designs influenced by diverse cultural heritages.
