Bali, Indonesia's famed tropical paradise, has charmed plenty of tourists over the years. But it's also leaving a growing number disillusioned - recently among them Zoe Rae.

Since landing in Bali, something for us has just not felt quite right, she said in a YouTube video in July, filmed in her hotel room. We came to Bali with high expectations because we'd seen on social media everyone having such a lovely time.

As social media posts depicting Bali's beauty proliferate, many visitors find themselves juxtaposed against realities they did not anticipate. Crowded beaches, pollution, and overdevelopment mar the expectations created by curated online images.

The rise in tourist numbers—from 3.8 million in 2014 to projected over 7 million this year—has intensified these challenges. The island's infrastructure struggles under the pressure of increased foot traffic and demand for resources. Consequently, incidents of discontent have spurred local government actions aimed at managing growth.

Local voices, including Bali residents and content creators, emphasize the need for balance to preserve the island's charm while catering to tourism. Despite the criticisms of tourists' behavior and the degradation of local culture, many residents remain dependent on tourism for their livelihood.

In response to the rising pressures, local advocates promote sustainable tourism solutions. Initiatives focused on waste management and community engagement are increasingly vital to control the environmental impact and ensure Bali does not lose its identity amidst the economic benefits of travel.