Good Good apologized after a video showing its co‑founder, Garrett Clark, pushing a professional golfer to the ground caused widespread outrage.
The YouTube channel, which has 2.13 million subscribers and sponsors a PGA Tour event, had produced the clip for Callaway’s new golf driver. However, the depiction of a woman being forced to the floor was slammed as trivialising violence against women.
Good Good took the video down immediately and posted a statement admitting the content did not align with its values: “We have since taken that content down, and sincerely apologise. Good Good has always stood for making the game of golf more inclusive to all.”
Callaway, which has worked with Good Good since 2023, expressed disappointment but welcomed the brand’s swift action, saying it “looks forward to working together to ensure a more inclusive space in golf.” The PGA Tour echoed this sentiment, emphasizing that “violence in any form is not tolerated” and that the brand is committed to a welcoming environment for all players.
Good Good, founded as a golf channel in 2020, has become one of the largest creators in the sport, frequently featuring both male and female golfers in challenges and also producing over‑the‑top adverts and TV shows. The PGA Tour has announced a new tournament, the Good Good Championship, slated for November, further blending traditional golf with social‑media culture.
As online platforms and in‑sport collaborations continue to evolve, this incident underlines the need for sensitivity in marketing and the importance of swift, transparent responses when controversies arise.
