Temu Enhances Measures to Combat Copyright Infringement in Greeting Cards

Thu Oct 23 2025 15:40:55 GMT+0300 (Eastern European Summer Time)

The online retailer Temu has agreed to expedite the removal of counterfeit greeting cards following pressure from the Greeting Card Association, aiming to support designers affected by copyright violations.

Temu has recently announced a commitment to collaborate with the greeting card industry to improve the speed at which copied designs are removed from its platform. This decision comes in response to widespread concerns from card companies regarding the loss of sales due to copyright infringement. Under the new system, card designers will benefit from a streamlined process that allows them to alert Temu about copyright violations more efficiently, marking a significant step towards protecting intellectual property in the online retail space.

Online shopping giant Temu has agreed to work with the greeting card industry to remove copied designs from its site more quickly.

Card firms say hundreds of their copyrighted images have been used to create cheap rip-offs, costing them thousands of pounds in lost sales.

Designers told the BBC the process for getting the plagiarised listings removed has been like the fairground game 'whack-a-mole,' with copied products re-appearing within days.

Temu stated that protecting intellectual property was a top priority and that it was encouraging sellers to participate in a trial of a new takedown process specifically for the greeting card industry.

Amanda Mountain, co-founder of Lola Design, revealed that she discovered her decade's worth of designs had almost all been copied and was shocked to see them sold by other sellers on various products.

In response to the issue, Temu has now implemented a bespoke takedown process, allowing designers to report individual listings and automatically removing all products using the same image. According to the Greeting Card Association (GCA), this process will enhance the efficiency of removing infringing content and protecting designers' rights.

GCA's CEO Amanda Fergusson emphasized the importance of this ongoing dialogue with Temu to address the challenges faced by designers and ensure customer satisfaction by eliminating counterfeit cards from circulation.

For Amanda and her husband Frank, the stakes are high as they recognize the impact of these changes on their livelihood and the broader greeting card industry, which sees 1.5 billion cards sold annually in the UK.