Under the new rules, packages valued at less than 150 euros (£126) will no longer be exempt from customs fees. More than 90% of the 4.6 billion small parcels entering the EU last year originated from China, causing significant challenges for customs operations. The proposed fee is also expected to contribute to the EU budget, enhancing regulatory measures.
Packages sent to warehouses will be taxed at a lower rate of 0.50 euros (£0.42), distinguishing between direct consumer sales and bulk shipments. This fee introduction mirrors similar measures taken by the United States during the previous administration, which imposed tariffs on small packages originating from China, thereby influencing trade dynamics.
Concerns have been raised about the potential for an influx of low-cost goods from Chinese firms, following the US tariffs that previously benefited these platforms by allowing tax-free shipping for low-value items. The fear is that regulation changes might lead to these companies flooding the European market with cheap offerings, thereby creating unfair competition for local retailers who are bound by stricter product compliance standards.
Despite facing regulatory hurdles, Shein and Temu have stated their willingness to cooperate with EU regulations. Presently, Temu boasts 92 million users in the EU, while Shein reports over 130 million customers. As these companies respond to evolving international trade regulations, the landscape of e-commerce in Europe is set for significant changes.
With EU regulations tightening around foreign e-commerce, the landscape for both consumers and retailers may be entering a new era of compliance and pricing strategies aimed at balancing competition and safety.
Packages sent to warehouses will be taxed at a lower rate of 0.50 euros (£0.42), distinguishing between direct consumer sales and bulk shipments. This fee introduction mirrors similar measures taken by the United States during the previous administration, which imposed tariffs on small packages originating from China, thereby influencing trade dynamics.
Concerns have been raised about the potential for an influx of low-cost goods from Chinese firms, following the US tariffs that previously benefited these platforms by allowing tax-free shipping for low-value items. The fear is that regulation changes might lead to these companies flooding the European market with cheap offerings, thereby creating unfair competition for local retailers who are bound by stricter product compliance standards.
Despite facing regulatory hurdles, Shein and Temu have stated their willingness to cooperate with EU regulations. Presently, Temu boasts 92 million users in the EU, while Shein reports over 130 million customers. As these companies respond to evolving international trade regulations, the landscape of e-commerce in Europe is set for significant changes.
With EU regulations tightening around foreign e-commerce, the landscape for both consumers and retailers may be entering a new era of compliance and pricing strategies aimed at balancing competition and safety.
