Elon Musk Rebrands as Kekius Maximus on Social Media Platform X

Wed Apr 02 2025 11:25:47 GMT+0300 (Eastern European Summer Time)
Elon Musk Rebrands as Kekius Maximus on Social Media Platform X

Speculation rises as Musk adopts new identity, intertwining cryptocurrency and internet culture.


Elon Musk's recent name change to "Kekius Maximus" on platform X stirs curiosity, linking to both a popular meme and alt-right associations, while impacting crypto markets.

In a surprising turn of events, Elon Musk, the world's wealthiest individual, has altered his name on the social media platform X to "Kekius Maximus," igniting speculation about the significance of this change. Despite his close ties to US President-Elect Donald Trump, Musk has not provided further context regarding his name change or the accompanying profile image featuring Pepe the Frog, a meme often associated with far-right groups.

This move has catalyzed fluctuations in the cryptocurrency market, particularly boosting the value of a similar-named memecoin—a digital currency inspired by internet memes. Historically, Musk has swayed cryptocurrency valuations with his social media posts; however, whether he played a direct role in the memecoin's surge remains ambiguous.

The term "Kekius" seems to stem from "kek," which translates to a form of laughter used in gaming culture but is increasingly connected with alt-right political movements. The term "Kek" also refers to an ancient Egyptian god symbolizing darkness, often depicted with a frog's head. Meanwhile, the "Maximus" part of his new name likely draws a connection to the iconic character Maximus Decimus Meridius from the film Gladiator, portrayed by actor Russell Crowe.

Musk’s updated profile image shows Pepe dressed in Roman military attire, gripping what appears to be a game console, further blending historical themes with contemporary internet culture. As discussions about Musk’s intentions continue, his latest identity shift invites various interpretations, from mere jest to potential political commentary.

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