Several investigations have been launched after a Spanish man in Kenya posted videos of himself pouring beer down an elephant's trunk - sparking anger on social media.
He was filmed in a wildlife reservation drinking from a can of Tusker, a popular local beer, before giving the rest of it to the elephant.
Just a tusker with a tusked friend, he captioned one clip posted on Instagram, which was later deleted from his account after a backlash from Kenyans in the comments.
The BBC authenticated the footage, confirming it was filmed at the Ol Jogi Conservancy in the central county of Laikipia.
A member of the staff contacted by the BBC expressed shock at the behavior and indicated that the videos would be forwarded to the relevant authorities. This should never have happened. We're a conservation and we can't allow that to happen, said a staff member identified as Frank.
The Kenya Wildlife Service (KWS) is probing the incident, as confirmed by spokesperson Paul Udoto.
The individual involved does not disclose his name on social media, primarily using variations of Skydive_Kenya. Following criticism, the video featuring the beer incident was pulled down after receiving hundreds of negative comments, many calling for his deportation.
The elephant involved is noted for its large size and distinctive tusks, which match the description of Bupa, a friendly male at Ol Jogi, rescued from a mass elephant cull in Zimbabwe in 1989.
Dr. Winnie Kiiru, an elephant conservationist, criticized the tourist's actions as unfortunate and dangerous for both himself and the elephant. She emphasized that about 95% of elephants in Kenya are wild and cautioned against the misleading impression such social media posts convey regarding wildlife interactions.
This incident comes on the heels of another viral video showing tourists obstructing migrating wildebeest at Kenya's Maasai Mara, prompting officials to impose stricter regulations to govern visitor behavior in wildlife parks.
