Bain's coming out during a concert symbolizes a shift in attitudes toward the LGBTQ community in the K-pop industry, where such openness has been rare.
K-pop Star Bain Takes Bold Step by Coming Out as Gay

K-pop Star Bain Takes Bold Step by Coming Out as Gay
In a significant cultural moment, K-pop idol Bain of Just B embraces his LGBTQ identity, provoking social discourse in conservative South Korea.
Bain, a 24-year-old member of the boy band Just B, made headlines recently when he announced to thousands of fans during a Los Angeles concert, "I'm [expletive] proud to be part of the LGBTQ community!" The crowd responded with deafening applause as he sang Lady Gaga's pride anthem, marking one of the most public declarations of LGBTQ identity in the context of South Korea's entertainment industry, which remains heavily influenced by traditional values.
Having felt the pressure of hiding his true self since he was 12, when he first recognized his sexual orientation, Bain had battled internal tensions regarding his identity. While he initially thought he could "just pretend" to be someone he was not, the path became increasingly difficult, pushing him to come out to his mother three years ago. Though her reaction was mixed, with concerns about societal backlash, she eventually conveyed her love and support.
The K-pop industry has a checkered history with LGBTQ representation; historically, it has not only resisted openness about sexuality but has often penalized those who express it. For example, in the early 2000s, actor Hong Seok-Cheon faced significant career repercussions after announcing his sexuality. Although societal acceptance has increased, with recent studies indicating that more people in South Korea accept homosexuality now than in previous decades, the number of openly LGBTQ idols remains low.
Bain's announcement has sparked an outpouring of support from fans and LGBTQ advocates alike, providing visibility to those who often feel isolated within a traditional framework. A 26-year-old transgender woman noted that "when someone like an idol comes out, it gives people like me a sense that we are not alone." His impact resonates globally, particularly among international fans who commend his courage in a conservative landscape where such declarations can lead to severe backlash.
Despite the flood of positivity, Bain's coming out comes amid a backdrop of rising right-wing sentiments and traditional familial ideals in South Korea, complicating the acceptance of LGBTQ identities. Fans, especially those who idealize male idols, may confront conflicting feelings about the implications of their idols' sexuality on personal fantasy. Industry analysts caution that while Bain's announcement may inspire change gradually, the larger conservative market dynamics within K-pop will need to evolve for seismic shifts to occur.
Nevertheless, Bain remains hopeful. He believes that sharing his truth can empower others within K-pop to embrace their identities. Reflecting on the day of his announcement, he recalls the gratitude expressed by fans who felt inspired by his courage, leading him to think, "I should have done this sooner."