Mexican Authorities Confront MrBeast Over Permit Violations at Ancient Pyramids

Mexican officials claim that MrBeast, whose real name is Jimmy Donaldson, violated his filming permit at Mayan ruins, using footage for advertising purposes without approval. The YouTuber refutes some allegations, stating his intent was to promote cultural heritage.

Mexican authorities are embroiled in a controversy with American YouTuber MrBeast, accusing him of misusing a filming permit granted for exploring ancient Mayan pyramids. The influencer, known for his engaging content, showcased the archaeological sites in the video titled "I Explored 2000 Year Old Ancient Temples." However, officials have raised concerns over how the video incorporates promotional material for MrBeast's chocolate snack, labelled as a "Mayan dessert."

Despite receiving over 60 million views in just one week, local authorities assert that the permit was strictly for non-commercial use, whereas MrBeast's video appears to have crossed that line. A representative for MrBeast has contested this assertion, emphasizing that no advertisements were filmed directly at the archaeological sites managed by Mexico’s National Institute of Anthropology and History (INAH). The spokesperson added that the aim of the video was to celebrate these historical sites and foster appreciation among viewers, despite the ensuing criticisms which they hope could spark more meaningful discussions about cultural heritage.

Mexican President Claudia Sheinbaum has called for an investigation into the circumstances surrounding the permit's issuance, raising questions about potential mismanagement. MrBeast, whose real name is Jimmy Donaldson, thanked the local tourism authorities in his video's description but also included links to purchase his chocolate product, further igniting the controversy.

The video features various aspects of the Mayan cities, including clips where MrBeast and his team explore areas often restricted to tourists. Critics, including members of INAH, have labeled some of the video's representations as misleading, disputing the authenticity of scenes suggesting close encounters with pre-Hispanic artifacts, such as a mask and helicopter access to pyramid structures.

Secretary of Culture Claudia Curiel de Icaza articulately expressed the government's disapproval of any commercial endeavors that misrepresent the integrity of archaeological sites, which are deeply rooted in Mexico's indigenous heritage. She indicated that while there is a space for promoting awareness of cultural legacies, it should not come at the cost of misusing such heritage for profit. Consequently, INAH is deliberating possible administrative actions against the production company, Full Circle Media, responsible for facilitating the filming.

MrBeast currently stands as the most-followed individual on YouTube, encompassing a vast audience of 395 million subscribers. Despite the backlash, his latest venture into the Mayan pyramids has highlighted significant issues surrounding the intersection of culture and commerce in digital content creation.