Puerto Rican pop star Bad Bunny will headline next year's Super Bowl half-time show in California.
The singer and rapper, who has topped Spotify's most-streamed artist list in three of the past five years, will squeeze his hits into less than 15 minutes on US TV's most-watched night in February.
In a football-themed statement, he said: What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history.
This performance marks an important moment for representation, particularly for the Latino community, as Bad Bunny has emerged as a leading figure in popular music.
Furthermore, it follows recent discussions about the impact of US immigration policies, as Bad Bunny has indicated concerns over ICE raids that might impact fans attending his concerts.
He will now make a trip to the US for Super Bowl night in Santa Clara on February 8. He'll follow in the footsteps of other recent half-time performers including Kendrick Lamar, Usher, Rihanna and The Weeknd. Lamar was the musical attraction at this year's Super Bowl, which was watched by a record 127 million viewers in the US.
Switching into his native Spanish, Bad Bunny - whose real name is Benito Antonio Martinez Ocasio - added in his statement: Ve y dile a tu abuela, que seremos el halftime show del Super Bowl - which roughly translates as: Go tell your grandma we're going to be the Super Bowl half-time show.
Jay-Z, whose Roc Nation company chooses the half-time performer and produces their show, said what Bad Bunny has done and continues to do for Puerto Rico is truly inspiring.
In 2022, Bad Bunny's album Un Verano Sin Ti (A Summer Without You) became the first all-Spanish language album to reach number one in the US. The 31-year-old was the third most-streamed artist in the world last year, behind Taylor Swift and The Weeknd.
He released his latest album, Debí Tirar Más Fotos (I Should Have Taken More Photos), earlier this year and was revealed as the leading nominee at this year's Latin Grammy Awards.
His Super Bowl performance will take place at Levi's Stadium in Santa Clara, in the San Francisco Bay Area, solidifying his status as a trailblazer not only in music but also as a voice for cultural representation.