Exploring Japan Beyond the Tourist Hotspots

Learn about the rising trend of tourism in Japan as the weak yen attracts more visitors and highlights lesser-known destinations.

In recent years, Japan has seen a significant influx of international tourists, reaching a record 36.9 million visitors in 2024, according to the Japan National Tourism Organization. This impressive figure is largely attributed to the weakening yen, which has made traveling in Japan more affordable. However, the majority of these tourists still flock to the popular cities of Tokyo, Kyoto, and Osaka, often overlooking other fascinating places that provide a deeper understanding of Japanese culture and tradition.

Photographer Andrew Faulk, who has lived in Tokyo for a decade, emphasizes the importance of exploring beyond Japan’s well-trodden paths. "Traveling beyond the typical hot spots allows visitors to experience Japan’s true spirit — its culture, landscapes, and unique traditions," he notes, suggesting that there is much more to discover outside the famous cities.

One such destination is Yokohama, Japan’s second-largest city, which offers a unique blend of international flair and local culture. Historically one of the first ports to open for foreign trade in the 1800s, Yokohama features a vibrant Chinatown and a charm that differentiates it from Tokyo.

Travelers looking for a more authentic experience in Japan may wish to venture off the beaten path. There are numerous locations with serene landscapes, rich histories, and cultural experiences waiting to be discovered. By exploring these hidden gems, visitors can uncover the diverse and enriching essence of Japan beyond its iconic landmarks.