TikTok Star Valeria Márquez Killed During Live Stream in Jalisco

Valeria Márquez, a popular TikTok influencer, was shot dead while livestreaming at a beauty salon in Jalisco, Mexico. The incident raises concerns about rising violence against women in the country, as authorities continue to investigate.

In a chilling event that underscores the increasing violence against women in Mexico, 23-year-old TikTok influencer Valeria Márquez was shot and killed on Tuesday while livestreaming from a beauty salon in Zapopan, part of the Guadalajara metropolitan area. According to the Jalisco State Prosecutor’s Office, the incident occurred when two men arrived on a motorcycle. One of them, wearing a mask, entered the salon and directly asked Márquez, “Are you Valeria?”

Márquez confirmed her identity, only to be met with gunfire—the assailant shot her before fleeing the scene on the motorbike. At the time of the attack, Márquez was engaged with her 113,000 TikTok followers, holding a pink stuffed pig in her lap, embodying the charm and innocence that made her popular online. A disturbing video of the event has circulated widely online, showing her falling limp in her chair following the gunshot.

While the prosecutor's office is actively investigating, no suspects have been identified. They are reviewing surveillance footage and exploring Márquez's social media accounts for any leads that could clarify the motives behind this act of violence. Interestingly, the men had previously visited the salon pretending to deliver a gift for Márquez, indicating they likely did not know her personally as they had to inquire about her by name.

This incident, unfortunately, underscores the broader issue of gender-based violence in Mexico, where numerous women are murdered each year, highlighting an urgent need for societal and governmental actions to address the dangers faced by women in both public and private spaces.