Ghana has designated every Wednesday as a day to wear the country's traditional outfit, known as the fugu, following an online debate ignited by Zambians. This decision comes shortly after an incident where President John Dramani Mahama wore the garment during a state visit to Zambia, which some Zambians mockingly referred to as a 'blouse.'
In response to the criticism, Ghanaians expressed their pride in the fugu on social media, and Ghana's Minister for Tourism, Abla Dzifa Gomashie, emphasized that the initiative aims to project the country's identity on the global stage.
"Wearing the fugu in all its diverse forms will not only strengthen our national unity but is expected to generate economic benefits, especially for local designers, artisans, and traders," she stated.
The fugu, also known as batakari, is a traditional northern Ghanaian garment crafted from hand-woven cotton fabric. It has become a trending topic online, with both Ghanaians and Zambians showcasing their traditional outfits amidst a friendly rivalry.
The exchange garnered attention from Zambian President Hakainde Hichilema, who announced intentions to order fugu outfits from Ghana. President Mahama also expressed interest in exporting the garment in bulk to Zambia, highlighting its cultural significance and linking it to Ghana's history.
Ultimately, this initiative reflects a broader vision to enhance Ghana's cultural confidence and self-expression on the world stage.
