In brief
Kris Jenner, known for her role as the 'momager' of the Kardashian family, has unexpectedly become a trending figure on Chinese social media, with users adopting her image as part of a trend to attract good luck and prosperity. Across platforms such as Weibo and RedNote, memes featuring Jenner have been shared in the hopes of manifesting success, with many humorously changing their profile photos to hers. TikTok creator Marcelo Wang highlighted this trend, explaining its appeal as a humorous way for Gen Z to seek success. The phenomenon has garnered vast engagement, with recent estimates suggesting nearly 100,000 posts featuring Jenner's image, viewed millions of times.
Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday.
He told viewers the trend had grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work.
Jenner herself took to the comments of a video posted by Wang on Sunday, writing you're ALL doing amazing, sweetie!!!! - referencing her well-known, much-memed quote from an episode of Keeping Up With the Kardashians.
