Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
According to Business Insider, an estimated 99,000 posts using Jenner's image have been shared on RedNote, garnering over 52.9 million views.
TikTok creator Marcelo Wang, who informs viewers on slang phrases in Mandarin, highlighted this trend, citing Jenner's reputation as a hardworking businesswoman as a reason for its popularity. The phenomenon has also appeared on Douyin, where videos using Jenner's image have received extensive views.
Jenner herself joined the conversation, commenting positively on the trend with a nod to her signature phrase from Keeping Up With the Kardashians, you're ALL doing amazing, sweetie!!!! This delightful interaction adds to Jenner's already significant presence in pop culture.
