Background
On 26 June the Hong Kong Correctional Services Department released a short video produced with artificial‑intelligence graphics as part of its campaign for the International Day Against Drug Abuse and Illicit Trafficking. The clip portrays colourful, stylised images of illicit substances set to upbeat music that many viewers claimed looked “too appealing”.
Reactions
The release triggered immediate criticism on social media. Critics said the video could be counter‑productive, potentially normalising or glamorising drug use. Some users pointed out that the graphic style, with bright colours and fast pacing, could unintentionally draw the attention of the youth audience the campaign intended to reach.
A BBC Chinese‑language reporter, Martin Yip, noted the clash between the graphic intensities used by the authorities and the societal expectations of anti‑drug messaging. His analysis highlighted how the use of AI can produce highly engaging but sometimes misleading content.
Different Viewpoints
Defenders of the video argued that innovative, low‑cost AI production could reach audiences that traditional media may miss and that the core cautionary message remained in place. They emphasize that the vivid visuals, even though energetic, are part of a strategy to shock away from the appeal of drug culture.
Public health experts point out that message framing should be carefully calibrated to avoid unintended appeal. They suggest future campaigns use data‑driven testing to gauge whether the presentation sells or sells the risk level of illicit substances.
Moving Forward
The Hong Kong government has said it will review the feedback and adapt future materials. Meanwhile, the incident underscores the broader debate on AI‑generated content in public service announcements: the balance between creative engagement and accuracy.
